March 25, 2024
3 min read
Digital signage is a venerable product category with decades of commercial usage behind it. But don't think for a moment that this mature market — or the technology innovation powering it — is slowing down. In fact, global demand for digital signage is growing: it will reach $26.1 billion by 2028, up from $18.7 billion in 2023. This represents an impressive 6.9% growth rate.
The growth comes from a constant demand: the need for more impactful, meaningful audience engagement. It is pushing digital signage more deeply into a wide range of applications both indoors and outdoors, from retail environments to entertainment venues.
With more communications than ever competing for our attention each day, organizations need high-quality, engaging content to stand out from the digital noise and elevate the customer experience.
Panasonic Connect's ClearConnectTM Digital Signage helps solve these challenges across a range of sectors by providing products with superlative visual capabilities.
Visual communication: The key to customer engagement
High-quality content is paramount in digital signage, as it directly influences the viewer experience and, by extension, the entire campaign's effectiveness. Engaging visuals, clear messaging, and brand consistency do more than captivate the audience; they convey professionalism, ensure message clarity, drive audience engagement, and reinforce brand identity. Those advantages are especially important in environments where marketers have only seconds to communicate a complex message to customers.
For content that relies on robust visuals, ClearConnectTM Digital Signage is up for the challenge. It offers eye-popping visual quality powered by ultra-high resolution 4K content. These 4K displays contain four times the visual information of full high-definition displays to offer sharp, detailed images.
ClearConnectTM Digital Displays' high resolution complements a wide color gamut that enables retailers to reproduce every color accurately, driving a vivid, immersive viewing experience. High-brightness digital screens and sharp contrast ratios keep these commercial displays crisp and vibrant even in full sunlight.
Enhancing the customer experience with high-quality digital signage
Visual innovations are necessary to keep up with a rapidly evolving content landscape.
The Content Management Software (CMS) feeding our digital visual displays allows signage users to upload content, create playlists, and publish them to thousands of commercial displays via a simple interface. However, information delivery is no longer one-way. One of the most important trends in digital signage is its evolution beyond a simple advertising solution into an interactive information experience, personalized to the viewer. Technology innovation is changing the relationship between digital signage and the user from a one-way monologue to two-way visual communication.
This change can begin with interactive displays that accept user input via touch screen, enabling them to conduct various transactions, ranging from digital purchases to appointment booking. Our screens can also integrate with mobile devices via QR codes that make it possible for customers to continue their engagement after their interaction with the immersive displays, taking their experience with them.
Customer behavior is dynamic, and ClearConnectTM Digital Signage enables marketers to easily keep pace. Clients can configure the CMS to show content to customers that changes based on the time of day, the weather (based on live data feeds), or other current events. The CMS can alter this content in real time to provide timely, targeted information so that customers always have the latest on products and promotions.
ClearConnectTM Digital Signage solutions also feature built-in cameras with AI-powered facial detection software that can identify a customer's rough age and gender to change content based on demographics. The devices can go even further, pulling a customer's information from a customer relationship management system and personalizing content based on a customer's past purchases.
Digital signage data analysis builds a positive feedback loop
The ClearConnectTM Digital Signage CMS empowers businesses to deliver targeted and engaging content by providing robust audience analytics tools for gathering insights into viewer demographics, behavior, and preferences. Businesses can create more specific content targeting different audience segments, schedule content based on triggers or events, integrate with various data sources for dynamic content generation, conduct A/B testing, and personalize content for individual viewers. This comprehensive suite of features enables businesses to drive increased engagement, loyalty, and ROI through tailored and impactful content delivery.
ClearConnectTM funnels data into advanced analytics systems that provide deep, AI-driven feedback on audience engagement and content performance. Granular detail on factors including customer dwell time and conversion rates enable our clients to make data-driven content decisions. Clients can also schedule A/B testing to try different kinds of content and evaluate the results to determine the best approach.
Panasonic Connect's ClearConnectTM Digital Signage solution is not just a display product; it's an entire content delivery and interaction ecosystem that enables companies to engage their audiences with precision content worthy of the stunning visual quality. Contact us and find out how to take your visual display systems to the next level.
