Whether you're highlighting a new retail product on a digital 4K display or explaining a pivotal point in history, there should be a story behind your message. While pro display technology can help captivate your audience, the story helps keep them engaged. The technology should also support the story, which means creating quality audio-visual elements that the viewer will remember.

How does this play out in practice? Consider using design elements like colors and fonts to move people through the narrative, subtly guiding them in where to look and what to feel.

Solid storytelling also means having mastery over your content sequencing, so you should be able to schedule and switch shots at will. Our KAIROS live event production platform provides you with precise control over how you tell your story.

High-quality narrative content should be supported by high-quality audio-visual solutions. 

At Panasonic Connect, we offer a range of innovative solutions that help create rich experiences for audiences, from microphones to cameras to projectors. Our projection technologies include high-resolution 4K projectors that produce crystal-clear images, solid-shine laser projectors that push image brightness and color accuracy to unprecedented levels, and large-venue projectors, like the PT-RQ50KU 4K laser projector offering 50,000 lumens of brightness, that have proven popular for organizations wanting a truly immersive experience. 

Entertainment doesn't need to be the only reason for an experience. An event can also provide audiences with complex information in an engaging and/or inspiring way.

You don't need virtual reality headsets to feel surrounded by the action; one of the most captivating things about large-venue projection is its ability to create fully immersive experiences.

At Panasonic Connect, we often work with clients to transform large spaces with immersive displays. Aside from the ability to throw images far and wide, one of the key capabilities of our professional projectors is projection mapping. This powerful technique, driven by a combination of sophisticated hardware and smart software, analyzes video content and the surfaces on which it will be displayed before mapping the two together. The result? A building that springs to life with animated sequences. An image that caresses a curved surface, wrapping it in color to become an immersive display in its own right.

Projection mapping impresses audiences the world over by reinventing spaces and painting them with light to create imaginative new worlds. This technique calls for digital projectors with a range of capabilities. We offer a variety of projectors suitable for projection mapping, including the ET-DLE020 short throw projector that can be easily placed in tight exhibition spaces, the easy-to-install PT-RQ35KU digital projector, and the larger, brighter PT-RQ50KU large venue projector for the most challenging large-area projections.

We also provide media processors like the ET-FMP50 Series, announced in 2024, which can manipulate multi-projection workflows with features like manual or camera-based automatic warping and blending. These devices also offer real-time auto-tracking projection mapping capabilities, which can project images onto moving objects to create a whole new kind of artistic reality.

When a speaker is addressing an audience on the stage, it's imperative that they seem up close and personal, even if they're an entire conference hall away.

That's where advanced PTZ camera technology comes into its own. With PTZ cameras, event planners can keep the audience's eyes on the action, even as it moves around the stage. With AI-powered auto-tracking software, these cameras can detect people and move to stay focused on them automatically, delivering a personal experience to every member of the audience.

Camcorders and shoulder-held cameras also enable operators to move around on stage without disrupting performances, putting the audience in the thick of the action. This is especially useful for musical events.

Engaging with an audience doesn't necessarily have to mean one-way communication; it can also mean two-way interaction. In some cases, giving eventgoers some power over the information they get — including what, when, and how — can go a long way in attaining and maintaining their interest. 

Our interactive display devices help turn communication into conversation. For example, our large touch screen display products ensure that access to the right information is always at the viewer's fingertips. They are useful beyond environments such as retailers and museums; the TH-65BQ1W 65" Class 4K touch-screen display makes an excellent interactive whiteboard to help fulfill classroom engagement strategies.

Other technologies that support audience interaction include commercial displays and professional projectors. For example, they can be used for gamification techniques like leaderboards to inspire audiences to action by illustrating how their performance compares to other participants.

AI has also become a rich ingredient in interactive experiences. For example, the POVCAM — a combined compact 4K camera head and controller package — enables museums to capture high-resolution images of viewers and use software to transform them into artworks as part of an AI video wall experience.

As AV technology gets smarter, organizations have more opportunities to create truly adaptive solutions that fulfill the demands of their events and audiences in innovative ways.

By combining our various AV solutions, companies can create a flexible and scalable system that suits a variety of needs. For example, our displays, cameras, microphones, and KAIROS live production platform can be brought together to build a space that supports AV applications ranging from event broadcasting to content creation to 3D modeling. 

CASE STUDY: Digital Creative Lab at USC

While the idea for the Digital Creative Lab at the University of South California (USC) may have originally stemmed from the desire for an esports venue for the university's esports club team, the state-of-the-art facility supports more than esports gaming and streaming. Designed to be an event space, it can hold a couple hundred people, but it also houses the technology students need for esports training and broadcasting, podcasting, live streaming, and more.

KAIROS powers the esports production control room, serving as a user-friendly broadcast-tier live production platform that is easy to learn and use for both students and staff. Combined with projectors, flat panels, PTZ cameras, and other AV elements, it produces a connected AV ecosystem that supports a sandbox environment for students, enabling them to create and share content easily and independently. 

The Digital Creative Lab is built with flexibility and scalability in mind. It can be used as a regular classroom and as a full high-end broadcast space, depending on the application. It also has cloud options that enable overflow outside the lab, so eventgoers aren't bound to a single area.  

Nothing turns off an audience faster than an equipment outage. It can be embarrassing for an organization trying to present a professional image and engage an audience.

Thankfully, our clients can avoid this issue with our reliable, professional AV tech solutions. For example:

• Our laser projectors are more reliable than bulb-based projectors, with far fewer maintenance incidents. Additional measures such as dust protectors also reduce the need for repair while maintaining image quality. Another advantage of lasers is that they stay bright until the end of life, whereas lamps grow dimmer over time.
• Our entry-level commercial display products for digital signage are designed with a higher level of resilience in mind. They can run for far longer than consumer displays with no glitches or outages.
• Our Early Warning and Control Software (EWS) allows organizations to monitor up to 2048 devices from a browser. It can even predict when cleaning and consumable parts will be required, which helps in planning maintenance and procurement operations.  

Getting information across effectively and efficiently is a primary goal in any audience engagement situation. Equipment configuration shouldn't be an obstacle, which makes easy setup and operation the keys to success.

Our AV technology solutions are designed for ease of use. For example, our laser projectors are often involved in highly sophisticated professional displays with multiple units working together. This requires pinpoint accuracy, which can be easily achieved with our Geometry Manager Pro software that offers surgical control over geometric adjustments, edge blending, and black levels.

Our products also provide varying support for standards such as the SMPTE ST 2110 broadcast protocol, enabling fast, reliable connections from our range of cameras to our KAIROS live video production platform. Other standards such as Network Device Interface (NDI) allow video sources in multicamera production environments to share cabling for fast video source integration and control.

Live streaming has become an increasingly important element of live events, largely thanks to the pandemic. For organizations that want to capitalize on live streaming opportunities, having equipment that can support both remote video production and remote audience viewing is imperative.

Panasonic Connect solutions use IP-based broadcast standards like SMPTE ST 2110, which communicates uncompressed audio and video for processing via standard IP networks. For live streaming to audiences, they support Real-Time Transport Protocol (RTP), Secure Reliable Transport (SRT), and the legacy Real-Time Messaging Protocol (RTMP).

At Panasonic Connect, our rich expertise in immersive audio-visual entertainment and live event production makes us an ideal partner in the competition for audience attention. With our solutions and services, you can establish an AV tech ecosystem that ensures the quality and impact of the audience experience. To learn more about how we can help you create engaging events, talk to us today.